There are a few commodities in Kerala that will always be in high demand. Rice, obviously, and the coconut products that invariably accompany it at mealtimes. Liquor, as previously mentioned, is on an upward consumption curve. And then there’s gold. Even as ubiquitous and controversial as liquor has become, it cannot hold a candle to the influence of gold in the average Malayali’s life. The desire to acquire and hoard it seems to be hard-wired, a vital element in the struggle to survive and, if you’re fortunate, to be upwardly mobile. To put it simply, in Kerala, gold – like Gordon Gekko’s greed – is good.