Kerala’s Obsession with Gold

There are a few commodities in Kerala that will always be in high demand. Rice, obviously, and the coconut products that invariably accompany it at mealtimes. Liquor, as previously mentioned, is on an upward consumption curve. And then there’s gold. Even as ubiquitous and controversial as liquor has become, it cannot hold a candle to the influence of gold in the average Malayali’s life. The desire to acquire and hoard it seems to be hard-wired, a vital element in the struggle to survive and, if you’re fortunate, to be upwardly mobile. To put it simply, in Kerala, gold – like Gordon Gekko’s greed – is good.

…read more at The NRI…

Advertisements

2 Comments

Filed under India

2 responses to “Kerala’s Obsession with Gold

  1. Greetings from Brazil!!!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s