Tag Archives: trends

Fair/Lovely/(Evil)

Last week I wrote about how I am treated as a white guy in India – but what about the opposite, the darker-skinned individuals in this society? Well, to put it bluntly, they are treated much worse.

As I suggested in part 1, the disadvantages of having dark skin are entirely cultural. The relevant cultural factors could be ancient, like caste and untouchability, or modern, like job and marriage market prospects, or a combination of both. Physicality isn’t in question: light skin doesn’t make you run faster, jump higher or think better. But sometimes, cultural and social pressures are more vivid and powerful than a physical disadvantage could ever be.

Enter big business. Cosmetics. Fair is Lovely. Fair is Handsome. It must be true: these words fit together so cosily on those little boxes of cream you can buy at Big Bazaar or your local pharmacy.

Read more at The NRI…

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White People Have Money & Sex

Without getting into too much detail – I’ll leave that for the academics slaving away in universities – I had a look at the perception of white/light skin in India, and how I feel about it. In short, white skin is beautiful, and foreigners who have it are rich and debauched. That’s the general consensus over here, but my own self-image?

I am very light-skinned. Pasty, even. My body is covered in spots of pigment, called moles, which prevent me from spending long amounts of time in the sun, and thus I cannot get a natural suntan. If I were so inclined, I could slather my skin with tanning creams on a daily basis and perhaps give off some orange illusion that I’m not almost translucent, but I’ve come to accept that this is just the way I am. My skin is not beautiful. There’s not much I can do about it, so I might as well learn to live with it.

Read more at The NRI…

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