Tag Archives: culture

Fair/Lovely/(Evil)

Last week I wrote about how I am treated as a white guy in India – but what about the opposite, the darker-skinned individuals in this society? Well, to put it bluntly, they are treated much worse.

As I suggested in part 1, the disadvantages of having dark skin are entirely cultural. The relevant cultural factors could be ancient, like caste and untouchability, or modern, like job and marriage market prospects, or a combination of both. Physicality isn’t in question: light skin doesn’t make you run faster, jump higher or think better. But sometimes, cultural and social pressures are more vivid and powerful than a physical disadvantage could ever be.

Enter big business. Cosmetics. Fair is Lovely. Fair is Handsome. It must be true: these words fit together so cosily on those little boxes of cream you can buy at Big Bazaar or your local pharmacy.

Read more at The NRI…

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